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Wednesday, February 29, 2012
SEOptimise Monthly Newsletter
Funny Blog!
Funny Blog! |  |
| Posted: 28 Feb 2012 08:24 AM PST Do you think that it is easier to be happy when you are rich?
I guess it is, but it is not always the case, as you can see with these picture of the difference between Rich and Poor! Added to the Funny Money page! |
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Monday, February 27, 2012
Funny Blog!
Funny Blog! | |
| Posted: 26 Feb 2012 07:20 AM PST A very nice aquarium at the office! This is very cool, and I’m sure it helps to have a better attitude and more fun at the office. Must be a lot of work to clean though. I wonder who does that, the boss?
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Saturday, February 25, 2012
Funny Blog!
Funny Blog! | |
| Posted: 24 Feb 2012 07:48 AM PST Hungry? Very hungry? Here is what you need. A huge Mars chocolate bar!
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Friday, February 24, 2012
Submitedge - Search Engine Optimization Blog
Submitedge - Search Engine Optimization Blog |
| SEO Overload – Why you Hire a Geek Posted: 23 Feb 2012 11:52 PM PST
You have to have content, which is creative, but you also have to have an idea of keyword density, rewrite rules, and other data driven numbers and percentages. Adding in those scientific factors doesn't take away from the amount of creativity you can enjoy. If anything, it takes a tremendous amount of creativity to use them all effectively and still produce a good end product for your readers. SEO can be subjective at times. While there will always be differences of opinion, and trial and error is a god part of certain aspects, objectivity is certainly not absent. There are a number of ways to approach your SEO and each has it's camp of cheerleaders, but regardless of the approach, the main principles are constant and the end result is always seen as the same. The algorithms change, but they do exist, and at any given time there are definite rules which must be followed to achieve results. Panda is a perfect example of this. Sites that adjusted quickly thrived and ate up a lot of search results territory they previously didn't have. Those that failed to adjust or waited too long lost out big. A year later, some still haven't adjusted. Google, Yahoo and Bing's algorithms are ever changing, which is why there is always a need for SEOs who are full on geeks that reverse-engineer those algorithms and find the cracks to exploit. The more you know about the algorithms, the better you can attack them and adjust to any changes in the future. If you have been depending on luck and wishes from genies in a bottle, you need to adjust. Again, SEO is a science! You need to use all the data you can gather to make decisions effectively. There is no point in only using a little data when there is a world of data out there that can be easily analyzed. Find out what applies to you, see what you can do with it and then act on it. You have to create a benchmark against which to score your Content, Keyword Choices, PageRank, Indexation, Internal Links, Inbound Links, Hierarchical Linking Structure, HTML Templates and CSS Examine all urls, title tags, internal anchor text, keyword prominence, H1s, and meta descriptions to make sure that everything is as it should be. Deconstruct your site and distill all the data you can from each component to figure out what your algorithm should be. Once you do that, you have completed a scientific assessment of your current SEO and how to improve it through a logical progression of steps. That is when you will see true SEO success! |
If you are one of the millions of people who glaze over when words like 'algorithm', 'statistics' and 'trend variations' start being tossed around in conversation then there is nothing unusual about that. A lot of webmasters hate hearing those words because they imply that there is more to | You are subscribed to email updates from Submitedge Blog - Search Engine Optimization Blog - SEO To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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Thursday, February 23, 2012
Submitedge - Search Engine Optimization Blog
Submitedge - Search Engine Optimization Blog |
| Pinterest – Time to Get On “Board”! Posted: 23 Feb 2012 05:54 AM PST
If you don't know about Pinterest, any SEO will tell you that you are missing a powerful new platform on the web. Pintrest, which allows users to pin content to their virtual pinboards has grown faster than any platform in recent memory – maybe ever. With rapid success however generally comes a rapid infusion of problems that cause headaches for everyone in the process – particularly those unaware of being involved in it. The problem as many content sources saw it was that anyone could pin anything to Pinterest, and attribution did not always follow with those pins. Copyright infringement is a particularly touchy area for anyone, and on Pinterest it appeared to be running rampant even though it was in many cases wholly unintentional. Many users thought that by using the pin button, whatever they pinned automatically attributed correctly. That was not always the case. There was also the issue of intellectual property being presented in a manner the owner did not desire and all without compensation back to the owner. Pinterest addressed this increasingly pressing problem by issuing a code to any site owner that would allow their content to be blocked from being pinned to any boards on Pinterest. It may not be the perfect solution, but SEOs will tell you it is a step in the right direction. At a time when many big online companies are getting things wrong, Pinterest appears to at least be trying to do right by everyone. Another issue with Pinterest is the rising number of nude pics being posted – which is in direct violation of Pinterest's flat "no nudity" rule. However, recent uploads has SEOs asking, "Is Pinterest the new Pornterest?" It is a question that is running wild through the SEO community as Pinterest scrambles trying to figure out what to do about pornography seemingly taking a chokehold on the popular pinboard sharing site. While Pinterest has not interest in hosting pornography, many pinners seem to have a different opinion. While there is no statistical breakdown as to how much pornography has invaded Pinterest, if you kick around ten minutes, odds are you'll find some between boards about throw pillows and memes. The Pinterest TOS is very clear that nudity is not allowed, nor is hateful content, but that has not stopped it from spamming in like there is no tomorrow. It is the big porn hosts under proxies that are likely responsible for some of it, but not surprisingly, it is mainly a lot of individuals that think Pinterest makes a great place to share their favorite nudie pics that are swarming over it. Pinterest has a reporting system in place which is being used at record rates according to a longtime pinner. To their credit. Pinterest is responding with quick takedowns and bans as well as a proactive approach to finding the offensive material on their own and removing it before complaints come in. Any SEO will tell you that is a winning approach and one of the reasons Pinterest is one of the hottest destinations on the web right now. |
| Posted: 22 Feb 2012 05:35 AM PST
Writing good headlines isn't just for newspapers. It is a skill needed by everyone producing online content. Without a good headline to hook a reader, you have far less of a chance of being read and creating conversions than you need to succeed. With the need for SEO always entrenched in your mind, your title may need to be keyword optimized, so you may not have the freedom to be too creative. SEO counts big time in titles – don't ever forget that! If you feel the need to be creative, you can use your subtitle to draw attention. Just be careful not to get too cute with it. This post, for example, is about how to write a good headline. I could have used a subtitle to jazz it up. But what should I have used? Is there one style that is more effective than others? People like to be shocked and stunned – that is why horror movies do so well. They also like to read about things that are sexy, exciting or new. Good headline writers know these things and use them to their advantage. They also know that humor is appreciated, as are references to common culture. The key is figuring out what fit's the tone and topic you are working with – as well as where the content is going to wind up – not everyone appreciates shock, sexiness or shares your humor. Let's see what kind subtitles could have been selected for this post that work with what we have discussed above. Why People Share Pictures More Than Articles (If possible use a scientific discovery showing percentages of people who pictures versus articles – you do need to substantiate what you say) Sexy Photos Unveil Secrets (sex sells – don't be afraid to use it if you have the chance to!) Exciting Ways to Spice up Your Headlines (oooh, excitement and information!) Headlines – the Good, The Bad and the Ugly (everyone knows that movie and it gets your attention) How Headlines Affect Your Bottom Line (haha!) News at Eleven Words (eleven is about all you can get away with) Do you get the idea yet? You are probably writing about something more intriguing than how to write a headline, so put on your thinking cap and be creative. Get more people to choose to read your article than the one next to it in the SERPs, and see your links and conversions rise as a result. You don't have to be a master wordsmith to write a good headline – just a little creativity. The key to it all is knowing your content and your audience. With that information alone you literally have limitless ways to write a catchy headline. Don't fall back on rehashing what everyone else has done over and over again. Don't write headlines and subheads that don't deliver what they promise. Find a balance between crating a moment that makes the reader double take to make sure they read you right and being informative. And just like a joke – don't give away the punch line soon – there is a difference between getting attention and giving away the cow and the milk. |
| Posted: 21 Feb 2012 05:32 AM PST
It's time to take what you learned in 2011 and put it into action in case you haven't done so already! Everyone has a little lag after the new year rings in, but it is high time to get motivated! Take a quick inventory of what is in your arsenal. If you used any sort of tools (hit counters, analytics, keyword generators) in 2011, you have likely learned a few things. If you have any sort of seasonal slump, you know it now. You should have learned which pages on your site were high functioning, and which were a waste of space. This is all important information to work with. This is great news! It means you are positioned for 2012 to be even better – if you use your head. The main mistake a lot of website managers make in the new year is resolving to 'do it right' this year – then rushing off and finding a whole new way to 'do it right' and completely ignoring everything they learned the year before. Unless your site tanked, there is no need for an overhaul – just minor adjustments. Suppose that you noticed that a lot of the links you got in 2011 haven't helped you much if at all. Instead of figuring out which ones are useless and why, you rush out and sign up for a service that offers you x number of links in x days thinking that will fix everything. In reality, you just compounded your problem. If you really looked at your situation, you'd see that a lot of the sites you linked from had little or no Page Rank so they had no juice to pass on to you. What you need to do now is concentrate on link building from sites with good PR, not just getting more bulk links. Does your new service offer THAT? If not, find one that does because that is what you need. If you notice that all your pages that were constructed for 50 cents a page by a cheap outsource freelancer and that you have a really high bounce rate, maybe you need to consider hiring better writers. It will cost more, but no matter what they say, content is always king. Without quality content you are dead in the water. Keyword stuffed content might get traffic, but traffic is no good without conversions and lousy content does not compel conversions. Using an SEO Service that produces quality content and will stand behind their work is a good option. In other words, sure – look for new outlets and ways to get things accomplished – but don't ignore what you learned already! Make 2012 better than 2011 by applying your knowledge to your new efforts. Emphasize what worked and tweak what didn't. massive change is rarely the answer. Small quality upgrades the key! |
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Wednesday, February 22, 2012
Funny Blog!
Funny Blog! | |
| Posted: 21 Feb 2012 08:44 AM PST I found for you some funny cereal boxes. Well, Mika found them, and sent them to me by email. Thanks! These are quite funny, especially if you do not live in the countries where they sell these cereals. I personnaly never saw any of these cereal boxes in the groceries of the countries I visited, have you?
Here are 8 pictures of Cereals from around the World! My best were the KosmoStars from Russia, and the StarBerries, from South Korea. Added to the Funny Food page! |
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SEO Newsletter Vol 99: SEO Factors & Trends Report 2012
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