Submitedge - Search Engine Optimization Blog |
| Posted: 01 Feb 2012 03:29 AM PST
RSS feeds are easy to make and are available on every imaginable topic. Most platforms designed for content sharing include and easy to use plug and play widget. Having multiple RSS feeds increases the chances of incoming traffic, and allows webmasters to attract greater incoming traffic. A webmaster can easily add a RSS feed that displays top search engine results for targeted keywords to help attract a particular audience. Contrary to popular belief, popular search engines like Google, Yahoo and MSN offer RSS feeds that can be easily added to a website if your own site isn't equipped for it when you take possession of it. By putting a feed on your site, webmasters can increase the keyword density of target keywords and increase the search ability of a site. Inserting new RSS feeds helps ensure that content on a website is generated more frequently and is fresh. News RSS feeds are the best way to keep a steady flow of fresh content coming into your site. RSSmix allows you to blend multiple RSS feeds to create a single site feed which looks cleaner and is easier to manage. Also keep in mind that an RSS feed on a website that is JavaScript based are not indexed easily by search engines, and are best avoided. JavaScript based RSS solutions are easy to implement, but they offer very little in terms of SEO. ASP, PHP, and HTML alternatives for RSS are readily available alternatives that suit both needs quite capably. RSS feeds are the hottest phenomenon when it comes to search engine optimization and the number of webmasters looking to RSS feeds is always on the rise. If you haven't tapped into RSS, you are missing out on a great resource that saves you time and money while providing great fresh content for your site visitors to take advantage of. If you are unsure of how to proceed with RSS, your SEO can take care of getting you properly set up. |
| Posted: 31 Jan 2012 03:25 AM PST
Issues with accessibility that stop search engine spiders from crawling your site to index content are also stopping your human visitors from accessing your content as well. If access problems are present, visitors won't be able to access deeper pages of your website which means they are stuck in a certain sense. For a complete crawling of your website, proper indexing and good traffic from visitors, your website should be made freely accessible. Here are some of the most often ignored factors regarding accessibility that you may encounter: Broken links are very common, but also easy to fix. Broken links aggravate search engine bots and human visitors equally! Linking to a page that is not live helps no-one, and can actually harm you as Google sees broken links as a sign your site is not being well maintained. All links should have an active page linked to it and it should be the correct page, or your visitors too will be disillusioned and will leave. Misleading links can also harm your reputation. SEO efforts may wind up being futile if you fail to run routine, basic checks on your website for broken links. You could even end up losing your ranking in the search engines for such a mistake if it is prevalent enough. It is not enough to validate each link before the launch. You must revalidate all the links to see how they are performing when they are actually online, and continue to do so on a regular basis. You may know what you're doing, but you can't know what another webmaster is doing on their site, hence the necessity for regular check-ups. Know that web pages that are too heavy can also cause accessibility problems. Your web pages should be 150kb or less. (This does not include the image files). Search engines downgrade web pages that take too long to load because they are a nuisance. Avoid heavy files since they can slow down the search engine in fetching the right information.– Load time is also often increased, leading to penalties in PageRank and other algorithms. Split large pages into two sections if needed and you shouldn't have any problems in this area. Your websites HTML and CSS coding should comply with W3C to be as safe as possible. Decrepit HTML codes will often cause a search engine spider to turn and run like it saw a swarm of bats descending on it. If you have forms on your site, check them when you go live – never assume that because they worked in safe mode everything is okay – be thorough! If forms are not properly coded, they may result in wrong landing pages or page not found error – which, as mentioned above, is one of the worst problems you can have on your site. Your SEO professional should be able to pinpoint problems early in your site build and help you correct them, testing before and after launch. It is something you can do on your own, but with such an important task, it is advised to use an experienced professional. |
| Posted: 30 Jan 2012 03:13 AM PST
Social bookmarking can take many forms depending on the individual preferences of the person performing the task. Digg, Sphinn, Del.icio.us, Flickr, YouTube, Twitter, Facebook, Technorati, BlogSpot and even an RSS fee from your own website or blog can be considered bookmarking if other people are subscribed to your feed, follow or friend you, or vote your content up. There is more than one way to skin a cat. Social bookmarking can be time consuming and tedious for some people. It can get extremely repetitive, but if done correctly it is well worth the effort. If the social network isn't your scene, you can hire a professional social bookmarking service to take care of regular bookmarking on your behalf. The Dos and Don'ts of Social Bookmarking as part of a full service link building campaign are as follows: Always be selective. Having a huge array of buttons for every social network you can find at the side or bottom of all your content can overwhelm people and make them shy away from using even one sharing technique. People like choices, but they hate feeling overwhelmed or pressured. Use YouTube for videos, Flickr and Picasa for photos, MySpace, Twitter and Facebook for laid back personal messages, LinkedIn for professional shout outs, Digg and Sphinn for really interesting stuff that might go viral. Know your content and where it fits best. Putting your content in front of the right audience for it is essential. Start by asking yourself if the Technorati crowd or the stay at home moms crowd are more likely to respond to what you are presenting and get them the right buttons to act on when you make your content live. In the opinion of many SEOs, the maximum number of social bookmarking site buttons that should ever be present on a piece of content is five – more than that and the reader figures 'what's the use' and simply skips the sharing step because they either don't know what to pick or feel overwhelmed and pressured to use them all. Don't start bookmarking then get lazy and quit posting new content for your readers. Your following wants to see new stuff every day or so, so space it out. Try to set up automatic updates to simplify things if that helps. Change it up and vary which bookmarking sites you submit to, as well as the type of content, and track your results so you know what works and what doesn't. It takes time, but again, the data you collect early on can make life much easier for you later. There are over 200 social bookmarking sites on the web to work with. Your job as the content provider is to find the ones that work for you and focus your efforts on them. You can always have a social bookmark submissions services firm submit en masse if desired – but figuring out where your niche customers like to hang out is the key to successfully generating extra links and traffic. Everything you do in your social bookmarking campaign must be considered carefully, from how many social bookmarking sites to target, to what kind of content they will find valuable, to whether or not to employ a firm to ensure quality social bookmarking is being done on your behalf. If you outsource your social bookmarking, ensure that your online profile is being accurately represented and that your social bookmarking submissions are being handles correctly so you won't be labeled a spammer. The last thing you want is to be booted from a site because getting back on is not the easiest thing to do – and that will cost you followers in the long run. |
RSS, which stands for Really Simple Syndication, is overlooked by search engine optimizers quite often because RSS feeds were not indexed and cached by search engines. With time, search engines like Google have started indexing and caching content from RSS feeds and suddenly SEOs began taking them more seriously. If you harness the power of RSS for search engine optimization you are tapping a great little market. Search engine optimizers have already woken up to the reality that web content needs to be refreshed regularly to maintain high search engine rankings and the dynamic nature of RSS ensures that content is refreshed.
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