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| Online Video Submission and Promotion Posted: 03 Jan 2012 09:43 AM PST
One of the important questions that you should ask when you engage in online video marketing is whether you should hire a professional video marketing company or just create your own videos. If you can do high quality – or high enough quality – videos on your own the go for it! Whether you are a small business or a medium sized business, you need to ensure that you project a very professional image online. Customers are very demanding and you need to make sure that your online image meets their expectations. You have to deliver the goods in some form or you will lose your viewer base. Even if you have to take on some expenses to hire a video marketing company, it will be wise to hire a dependable video marketing company. This will not only save a lot of time but you will also be able to make sure that you get professional quality videos. The better they look, the better the odds are they get seen. Another important factor is the nature of online videos. Depending on the genre you choose; you can either choose how to videos, brand promotion videos, interesting niche related videos or even humorous videos depending on your niche. The idea here is to get the attention of your target audience. You can also choose to create videos in multiple genres and market them simultaneously. Try a few things out and see what works best for your needs. The length of your videos is an important consideration as well. Online videos should be short. You will have to remember here that not every user will have high speed internet connection, and even those who do may not always want to sit through several minutes of anything. It is very important that your video is optimized well for fast loading. Long online videos and slow loading videos can deter the effectiveness of your online marketing videos. If it is only being partially seen, it's less than partially good. Videos should be marketed in the right networks. It is not enough to spend a lot of money on video creation, it is very important that you get your videos marketed in the right networks. This is another area where you will require the expertise of a video marketing company. Even those entrepreneurs that manage to create their own marketing videos will short often when it comes to effective marketing of their videos. If you do not have enough time to market your videos online, you can hire a service provider that will help you reach out to your target audience. It is a worthwhile investment – don't chintz on it. Always look for cost effective and time effective approach to online video marketing. It always helps to publish new marketing videos regularly. Within no time at all, you could be a video sensation. |
| Article Submission vs Article Marketing Posted: 02 Jan 2012 09:38 AM PST
The link value type of article needs to be basic, information oriented, and properly keyworded. In the past, quality was ditched in favor of speed and cheapness, and articles were sent out to hundreds of directories at once. Those days are definitely over. Now that Google is taking a dimmer view of spamming for links, writing an article is a necessity. By creating five different titles and descriptions, and uploading each version to 20 directories for a total of 100 submissions, you have pulled in a decent haul of links. Then a new article of at least 30-40% new content is created, and the process is repeated for the next 100 directories. It can be tedious, but it is well worth it. Doing it this way, links to be obtained from even the most obscure directories, which is appealing when a website is first starting out and needs to do bulk link building. Eventually, article marketing can be handled differently to create traffic as well. The first articles should be published under a pen name, but these new articles should be published under the name you are trying to brand with expertise. The second batch of articles needs to be highly polished and focused on answering a question that a web searcher may be asking in your industry or niche. The article still needs to have the correct keywords, but requires a higher caliber of writing skill and needs to be able to connect with the reader. Keep in mind these are written for humans and not search engines. If they article is optimized for a long tail phrase, it has a chance of ranking in Google for searches, and drawing in a targeted readership. If these viewers like what they read, they are likely to click through to your website. Impress them and keep their attention and have them wanting more by the time they reach the resource box. If you can create a host of well written articles just in the top two or three article directories, then link them together and create a network of valuable information, you will be establishing yourself as an expert and your articles will begin to dominate search results. Your 'brand' will become recognizable and people will start taking what you say seriously. The targeted traffic back to your website will result in visitors who are more likely to convert, increasing your ROI and giving you even better results. Your website and you accumulated material out across the web will allow you to stand head and shoulders above your competition and will position you as the authoritative voice for your readers. Don't waste your resources when starting article marketing. Don't waste material across a hundred directories as they will dilute their chances of ranking. Don't try to pass off low quality content as your brand builder – this can destroy your reputation quicker than anything else. Outsource your article marketing for links, and contract with an experienced SEO copywriter for your premier copy to create the best possible impression. Don't forget to use two different names so you can promote one as your voice of authority. A word about duplicate content – doesn't matter when you are marketing for links, does when you are marketing for visibility. Don't be tempted to keep publishing your best articles across different content farms – this will keep them from ranking as well. When you just want links, you don't have to worry about articles being carried across lots of obscure directories. Focus your main efforts on building fast links first using a few replicated articles, then settle down to creating exceptional work that will be restricted to one posting each and promoted via social bookmarking and networking. If all is done right, you will have links, traffic and the reputation of an authority. |
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While a number of gurus have their own ideas, there are two ways to approach article marketing: one, for links value alone, and secondly to build a reputation as an expert and drive traffic. There are two different types of article writing to achieve each goal. Yes, it doe make a real difference, and knowing that difference can save you a lot of time and money.| You are subscribed to email updates from Submitedge Blog - Search Engine Optimization Blog - SEO To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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