Effective Link Building Service: October 2011

Monday, October 31, 2011

Funny Blog!

Posted: 30 Oct 2011 11:58 AM PDT

Very impressive! A huge pumpkin carving for the Halloween! The 5 pictures of the biggest pumpkin carving in the world just here!

Added to the Funny Halloween page, and to the Funny World Records page!

Friday, October 28, 2011

Submitedge - Search Engine Optimization Blog

Forums as a Content Tool

Posted: 28 Oct 2011 06:21 AM PDT

One of the important search engine concepts that cannot be recommended enough to improve your website's ranking is adding fresh content to your website. Webmasters use a number of ways to add fresh content to their websites and one of the methods of adding fresh content to websites is by adding discussion forums to websites. if they are used correctly, there are also a huge number of SEO benefits you can realize from adding a discussion forum to your site or blog.

Companies, large and small, regularly use message boards or online discussion forums to interact with their customers. Customers can post their questions and concerns in the company's discussion forums and the company staff or designated individuals will respond to customers' questions and concerns. it is a lot like an online customer service desk in several ways. Even other customer's can, and often will, chime in with an answer.

On one level, forums are used as customer support platforms. At another level, certain sections of your online forum can be opened up for open discussions and debates on your industry related topics. Be advised, hosting open forums and discussion boards involves its own challenges. You need to think in terms of keeping the forum clean and useful for the users. Open forums are often plagued by spammers. So you may have tough time keeping the spammers away. Sometimes, you can find discussions that have gone so far astray they are useless. You need to know what to do about those.

The SEO benefits are numerous, and most webmasters believe it is worth taking the trouble. Your forums can often become a rich source of relevant keywords and contextual content. All the questions and the discussions will be revolving around your niche. Active forums will add a significant amount of fresh content to your website. Remember to integrate your forum to your website or much of that value could be lost. Keep the spammers away from your forum by make using 'no follow' attribute so that those who want to post in your forum just for the sake of back links will be discouraged.

You may have noticed at times that when you search using a question as the search term, you will often get number of forums listed in the search results. This can work for your website too. This will attract a considerable amount of targeted traffic to your website. Also, you will be able to use your online forum to build positive reputation. Forums are great way to display your knowledge without coming off the wrong way.

Try posting several threads in your forum to the effect of creating a positive image about your brand and services. See what kind of traffic and response they get. You will also be able to project yourself an authority figure by discussing industry related topics and then providing viable solutions to your niche related problems. You can bank on this positive image in times of reputation crisis.

Adding online forums bring a number of different benefits to your website. Fresh content to your website is great – getting targeted traffic to your website that projects you as an authority figure in the industry is even better. Your customers benefit as well because you are providing them with quick solutions to their problems by providing them a reliable platform to interact with you.

SEOptimise

8 Best Ways to Find Negative PPC Keywords

Posted: 27 Oct 2011 04:28 AM PDT

If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don't get clicks and CTR drops (which affects Quality Score and therefore your CPC).

So how do you stop this? Part of the answer is choosing keywords carefully – be careful with general terms and use modified broad-match where appropriate – but for the best performance possible you need negative keywords to target your traffic properly.

1. Search Query Reports
The most obvious way, but also the most important. Look at your search query report and see what terms your ad is actually displaying for.

Look for patterns. See if there are repeated words or themes that are irrelevant. For example, say you sell red shoes, and as such have 'buy red shoes' as a keyword on broad match. If phrases like 'buy blue shoes' and 'blue shoes for sale' appear in your search query report then adding 'blue' on broad-match negative rather than excluding the searches individually with exact match is preferable: not only will it exclude the searches you've noticed, but it also excludes long tail searches you haven't seen.

This may be a simplistic example, but you might spot a trend in your search queries that leads to other new negative keywords. Seeing 'blue' may make you think to exclude other colours. Seeing 'jobs' may make you think to exclude 'recruitment'.

Also try to think about what the searcher is looking for with their query. Is the search term actually the name of a book or film? You may want to search for stranger terms on Google yourself to make sense of them.

2. Use Someone Else's List
Some negatives come up all the time, so it can help to look at something like KoMarketing Associates's list of negative keywords for inspiration. Don't add terms to your account without thinking – some might be relevant for you! – but it is a good starting point.

3. Use Keyword Research Tools
Google's Keyword Tool shows you what Google thinks is relevant to your keywords, so if someone searches for a term it suggests it's likely to display your ad. So see if you think the highest traffic suggestions are actually relevant, and if they aren't then exclude them.

Something that scrapes Google Instant suggestions (like Über Suggest) can also give you ideas of popular searches that start with your keywords, to include or exclude as you see fit.

4. Your Positive Keywords
You’ve worked hard to structure your account, sort keywords into the best possible ad groups, and write adverts specially tailored to those groups. You don’t want to lose this work by having searches display the wrong ads.

If you've got a general ad group for 'red shoes' and a more specific ad group for 'shiny red shoes' you'll want to exclude 'shiny' from the former so that it doesn't steal the latter's traffic. Making sure searches go to the most specific ad group possible means that they see the most specific ad possible. Also, it's easier to track performance – you can't as easily tell how well 'shiny red shoes' searches perform if they are split over multiple ad groups and mixed up with other terms.

5. Competitor Research
Whether you should bid on competitor terms is beyond the scope of this post, but even if you do then you should keep them separated from your other keywords (as searches with a brand attached will behave differently to searches with no brand at all), and so competitor terms should be used as negative keywords. Don't just think of the brand name: think of their product names as well.

If you know of brands who have a similar but different market you could exclude them as their audience will be uninterested in your product: for instance if you sell women's clothing you could use as negative keywords brands who specialise in men's clothing.

6. Analytics
Looking at Analytics gives you behavioural information on searchers for some keywords, although this is limited to keywords you already rank for organically and people who found your site relevant enough to visit (and soon it will exclude people who search Google while logged in). If there is a keyword with high traffic and no conversions, then it could be a good negative keyword.

7. Monitor the Media
Using social media monitoring or Google alerts can show if your brand terms have uses unrelated to you which you didn't previously know about.

Another thing to bear in mind is that you never know when there will be news or a trend that's related to your keywords but not your business – and that could be expensive if there's a sudden explosion of searches that your advert appears on. If you advertise in the travel vertical, for example, then you may need to react to disasters and current events in destination countries, either by adding negative keywords or (in extreme cases) pausing ad groups.

8. Misspelings adn Typiong Mistaakes
People don't have to type carefully into search engines or use precise spellings – they may even be searching to find the right spelling! So you should expect there to be searches with misspellings and typos. If you have 'cheap' as a negative keyword, even on broad-match, you can still find your ads appearing on searches for things that are 'chep' or 'ceap' or 'chap'. So when you've found an important negative keyword you may want to think of its misspellings too. Typo generators can help.

Funny Blog!

2011 Thailand Flooding…

Posted: 27 Oct 2011 07:14 PM PDT

I’m sure you heard about the Thailand flooding that is happening right now in Thailand. For reasons unknown to me, some people still find ways to have fun even in those troubled times…

Thursday, October 27, 2011

Submitedge - Search Engine Optimization Blog

The Dangers of Link Exchanges

Posted: 27 Oct 2011 06:18 AM PDT

When you are in the process of building back links for your website the use of link exchange websites is something that you'll often consider more than once. Even though link exchange directories and link exchange websites promise to give you access to huge volume of back links you should not jump into this without careful consideration. There are several factors that can make this a very poor decision if you are not fully aware of what you are getting into.

You should know how to build links using these link exchange websites otherwise you may end up losing your website's reputation. There have been too many horror stories where people wound up with links to sites that they would otherwise never be caught dead associated to. The first thing that you should remember with regard to building links through link exchange directories is that this is a two way link exchange option, which means that you will have to link back to your link partner's website. This may interfere with the integrity of your website and this may not be suitable for B2B websites. You have to pay attention to every single exchange request closely, and you have to make sure that you have not opted in for any "auto-exchanges." They are akin to the kiss of death.

We have talked about the quality of the incoming links in this blog many times over and will again now. Your links have to come from a niche relevant website to be of any value. You should get your links from a website with good PageRank. One of the factors that many do not know is that Google assigns PageRank on page by page basis. So it is equally important to get links from a page with good PageRank and it is not enough to check just the PageRank of the linking website. This can be time consuming but it well worth the time.

When you enter into link exchange, webmasters will have a separate page called, 'Links' or 'Resources' or something similar and they will place your website's link in this page. This is the norm almost everywhere. This page will already have hundreds of outgoing links in most cases – if a site is popular. Backlinks from such pages may not be of great value to your website. These links are often diluted and carry little or no value – they can even hurt you. Worse than that, these webmasters may insist you provide them with prime placement for their link – run! If this happens just walk away from the deal.

You will have to spend a considerable amount of time reviewing the linking website and its search engine reputation. Do not rush through this! There are many websites have been blacklisted by the search engines as they have been notorious for spamming the internet. You do not want to be associated with them – not even a single link! You certainly would not want to be associated with bad neighborhood. Your search engine ranking will be affected if you are associated with blacklisted websites. It is worse still to link to blacklisted websites.

When you choose your link exchange partners tread very carefully. Link exchange directories are becoming less popular because of the numerous risks they expose your website to and because of the emergence of multiple one way link building strategies that are also highly search engine friendly. It is something out there which is available, but considering the time and effort – not to mention the risk – is it worth the bother?

Funny Blog!

Birth of Pumpkins

Posted: 27 Oct 2011 04:45 AM PDT

Well, I was SO wrong! I thought pumpkins grew in pumpkin fields, where seeds were planted and watered. Looks like it is not the way it works.

In Autumn, this is the season where mother pumpkins deliver their baby pumpkins! Here is the birth of one of those baby pumpkins…

SEOptimise

SEO Tactics to Tame the Panda

Posted: 26 Oct 2011 06:47 AM PDT

Last Tuesday I gave a presentation on SEO Tactics to Tame the Panda at A4U London, alongside Kevin Gibbons. The presentation was aimed at affiliates who had been hit by the Panda update although the majority of techniques that I provided could be used on any website that was hit.

Timeline

Panda first hit in the US back in February 2011, affecting up to 12% of all Google search results. Since then, there have been five iterations of the update, excluding the update that took it globally with the exception of Chinese, Japanese and Korean languages.

Since I started creating my deck a few months ago, there were three updates with one only days before I was about to present. In my honest opinion I don't believe that this is over just yet, and that Google will continue to edit the algorithm and roll it out.

What Google Recommends

Google actually provide us with some advice on what to do to avoid being hit by the Panda update, as seen below.

"you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content."
Google

From the paragraph above I have bolded 3 key points, that I feel you need to focus on.

On-site Changes

Evaluate Content:

Use your analytics software to identify content that is under-performing by viewing user metrics such as page views, bounce rate & exit rates. Although not the only metrics that you should look at, they allow you to identify pages that potentially could contain poor or out of date content that may need to be looked at.

Quality of Content:

The main function of the Panda update is to help improve the quality of content available for internet users. Basics such as grammar, spelling and stylistic errors across your entire content portfolio could be damaging. Matt Cutts talks about how there is direct correlation between good quality content and high page rank & domain authority.

Google provides you with a list of 23 quality questions as a guideline to what type of things they might be looking at when crawling the content. I would recommend that you use these questions as a guideline, put them in a survey to send out to your clients, customers or a survey group that will provide you an unbiased opinion on your content. The results from your survey can provide you with the basis of improving your content.

Thin Content

Thin content provides users with limited information about the topic you are describing. If you are not providing enough information to your users then why would you expect there to be enough information for a search engine? Ideally you need to improve any content that is below 200 words in length and try to expand that to at least 350 words. If you believe that the content can't be expanded, then you can either remove the page and redirect it to a relevant page or you can use the noindex tag to remove it from the Google Index.

Duplicate Content

This problem has been around since long before the Panda update, but it seems to have been given a significant amount of weight in the latest update. Removing duplicate content alone has seen results for many websites, and is something that needs to be addressed quickly. Use tools such as Google Webmaster Tools or ScreamingFrog to identify the duplicate content to be removed.

Syndicated Content & Product Feeds

Many websites, affiliates included, use syndicated content on their site, adding to the issue of duplication. The inclusion of syndicated content also means that you are providing the same content as many other sites, reducing the chances of you achieving a high ranking position. Product feeds follow a similar theme to syndicated content where they are used across tens, hundreds or even thousands of different sites all displaying the same content. Getting this content re-written will help to provide your users with unique and valuable content.

Choose 100 of your top selling products and have these re-written first, and then move on to the next 100 taking things step-by-step. You can outsource this work to places such as Copify, Textbroker or even hire an intern or a college student who is interested in making some money, to help with the process.

Design & Page Layout

Although there is no clear evidence that design and page layouts will drastically turn your fortunes around, it is recommended that your website should be at least current in design. I am not suggesting that you go out and get your entire site re-built from the ground up using HTML5, because Google see no preference in that. But if your site hasn't been re-designed for 10 years then I feel that you really should look to get it updated.

Page layout should be your main focus for any design change, providing more content above the fold, whilst trying to reduce the number of adverts that are prominent within your text. Reduce the number of adverts from 3–4 to 1-2 and move them into either the sidebar, header or footer so that they are not within the text.

Link Building & Social Shares

Link building is a massive part of any SEO strategy and even more so for affiliates, who might not get natural links like larger brands. When it comes to link building to an affiliate site, you need to concentrate more on deep page link building, rather than link building just to the homepage. Offer social media buttons on pages that you believe offer good content such as product pages, blog posts, and knowledge centres, etc. This will make it easier for people to share your content with their social community and potentially improve your link profile.

Content suggestions

Many of the suggestions and tactics that I made within the presentation were to remove low quality or thin content, replacing it with good content that your users want to see. The following ideas are suggestions on how to create content that your users want to read.

Addict-o-matic – brings in various sources of information including Twitter, YouTube, Google News, etc, based on the keyword that you have entered. This will allow you to get a good overview of what type of content has been created and is being shared by your target audience.
Keyword Tools – using tools such as Google Adwords, UberSuggest and Google Suggest you can get ideas of what people are search for and use them to enhance your search for content suggestions. If your topic is based on an annual release, then these tools can also provide you with key phrases that are based on trends that could be used.
Q&A Sites – can provide you with a large amount of information on what type of content people want to see. Search sites such as Quora and YahooAnswers, using multiple search queries to get a full understanding of what people are asking for, and then try to supply that information by writing quality content.
Social Media – use different social media platforms to see what your target audience are talking about and sharing with their community. Get involved in the conversation by asking and answering questions, providing good quality content that is both from your own website and others.
Attend Industry Events – such as A4U, where you will get new information before it goes into the public domain, providing you opportunities to write new unique content and live blog. Another great reason for attending industry events is to meet influential figures within the industry who could potentially provide you with information, natural links or areas to place good content.

Case-study

The presentation finished by looking at a case-study on HubPages who had been hit massively in the first Panda update.

According to the SearchMetrics data, Hubpages lost 85% visibility across their keyword portfolio, dropping from 182k key phrases to just 26k overnight. For any business this is a significant loss in keywords, and although rankings are not the best measurement for SEO, it is still significant.

Since that update HubPages have worked hard using a lot of the techniques described in the presentation, to improve the quality and reduce thin content throughout their website. HubPages also went further, moving all the authors on to separate sub-domains isolating any author that wrote poor content. Since making those changes, and after the Panda 2.5 update HubPages saw their keyword visibility rise to over 761k. What I see as most significant for HubPages is the fact that they now have more visibility than before the 1^st Panda update.

Key Takeaways

Remove low quality & thin content
Improve the quality of content throughout your website
Improve link building to lower level pages

Although not something that could be recommended for every website I would analyse and test, whether moving areas of the website onto sub-domains will help reduce the penalty that has been enforced on your website by the Panda update.

If you were at the session I would love to hear your feedback and comments below. If you were unable to get to A4U, I hope this provides you with some insight into what I talked about and of course I also welcome your comments.

Wednesday, October 26, 2011

Submitedge - Search Engine Optimization Blog

The Worth of Article Submissions

Posted: 26 Oct 2011 06:16 AM PDT

article submission can be used in two ways, but the bigger question is whether article submissions are worth it anymore? One thing article submissions were always known for was spreading the word about your services and knowledge; and two, you would usually boost your website's popularity in search engines by increasing links to your site. Times have changed. Now, submitting to multiple article sites can be a disaster if you plan on simply submitting the same article over and over. Even if you plan on submitting fresh content everywhere, you still have to wonder – is it worth the effort? If you think it is, here are some tips to follow.

The number of characters allowed in titles will vary widely from site to site so pay particular attention to this. Links may be restricted to one, or they may allow up to three. Sometimes they must be hyperlinked in the body, at others they can only appear in a respurce box, and others may only allow them on the signature portion. Resource boxes (where the links typically go) will carry specific instructions as to what is allowed and what isn't.

Using article submission software can get you banned so fast you have no idea what hit you. Take the time to submit your articles manually, or hire a professional Article Submission Service to manually perform the process for you. Yes it is a pain and it is a waste of money considering these content farms are nearly worthless for link juice anymore, but if you feel the need to use them, do it right.

Here are a few tips that will make submitting much easier. Write the article according to an approved template. This will save you time later when you are struggling with figuring out what to do about subheads, paragraph length, bullet points and all those other little lovelies! Also keep in mind you need to prepare a specific template for each article directory you choose to submit to, and you have to keep them straight or you have wasted your time. SEO friendly article writing can help your article rank well in search engines, but article submission sites have been so decimated they need you more than you need them. It really has gotten that bad.

Many article directories want articles to be at least 350-400 words – some peg the minimum as high as 500 words. 1000 words is the top range – one page articles are best even though some swear two page articles work better. That is generally only true if you are a writer begging for PV because you need 8 page views to make a penny. If you are looking for links only – one page. Get in and out fast.

Try linking related articles together instead of having one huge long article. This way, you do not unnecessarily waste original content. Links are queen, but original content is king, and it is original content that makes links viable. When you get good original content, use it wisely!

If you're still hot to use article submission sites, use single quotes when possible instead of double quotation marks. Also be vigilant with spell checkers and grammar checkers. After you check everything ten times, your article is ready for submission. Use Notepad to get rid of any excess formatting (for example, copy and paste from Word into Notepad, then cut and paste from Notepad into the article submission system.) Do a final double check for spacing, paragraphing and other formatting. Yes it is a lot of time and effort, but the last thing you want to do is submit to a content farm like Helium or YCN and have lousy content. It will tank your reputation – and in some cases you may be stuck with that bad content onsite, unedited – indefinitely! Their TOSs are horrendous for submitters!

Title should be 60 characters or less, with keywords close to the beginning of the title. Pay attention – some article directories use title case, while some don't. (Title Case is Like This, With Nearly All Words Starting With a Capital Letter.) You have to get these details right! if you mess this up, your article won't even be reviewed.

Some sites will require a brief summary of about 250 words describing the point of your article. You will also need to fill in the resource box and tag your article with keywords. If your article has been appropriately optimized and submitted, you should receive a link to your site. Change your article slightly for each site you submit to so you can avoid duplication across the web.

SEOptimise

Everything I Know About Effective Blogger Outreach

Posted: 25 Oct 2011 02:39 AM PDT

Those of you who follow my tweets will probably know that I've recently launched a book called Get Noticed, which is a guide that explores the processes and techniques that successful networkers use to get noticed.

In the course of writing the book I carried out a lot of research around how people meet and what it takes to develop a strong relationship, which has had a tremendous impact on my understanding of successful blogger outreach. On Wednesday morning I sent out 100 e-mails to YouTube video bloggers and so far I've received 77 replies (not bad when most sources suggest anywhere from 3% to 25% is a good response rate for an outreach campaign).

In this post I want to share a few tips and tricks I've learnt about outreach from researching, writing and marketing Get Noticed to help you improve the success of your outreach campaigns.

Image Credit: ekai

I'm going to assume that you've already done some blogger outreach and know the basics like finding the right bloggers to target, personalising your e-mails, sending them at the right time and including obvious call-to-actions. This one's for the pros

What I Learnt About Blogger Outreach From Marketing Get Noticed

A 5 second meeting in person is worth 100s of e-mails

When contacting high-profile bloggers, a five second in-person introduction has an incredible impact on increasing the likelihood of that blogger helping you out. Busy people tend to use 'filters' to manage their time efficiently, and one of the major filters that busy people use is 'have I met this person in real life?'

I cannot emphasise enough how beneficial it is to attend blogger conferences as a means for improving your outreach campaigns. Second to this, a simple tweet telling the person that you dropped them an e-mail seems to significantly improve response rates as it suddenly presents you as a real person in their world. Being 'real' to someone outside of their inbox is effective for outreach.

Scalability is awesome IF combined with quality & selectiveness

It's common sense that sending 100 e-mails is more effective than sending 10 e-mails, but there are two other parts to this equation: quality + selectiveness.

E-mailing 100 bloggers is pointless if your product or offering isn't good enough. The key to getting a good response rate in an outreach campaign is to give the blogger an irresistible offering. I personally like to sit down with a pen and paper before writing an e-mail campaign and list every possible benefit that I can offer to the blogger, so that my e-mail naturally becomes focused around them and not what I want.

Also, being selective can be very beneficial. Rather than e-mailing 100 Average Joe blogs, could you use the time spent contacting them to get featured on five or six major blogs that would then influence 500 bloggers to write about your product? If your product or offering is awesome, you should be able to get featured by high-profile bloggers.

Picking up the phone is the most effective way to get what you want

A pretty simple concept that I've talked about before; a phone call can sometimes take a little bit longer than an e-mail, but it gives you the ability to adapt to the blogger's immediate response, which is not something you are able to do over e-mail.

If a blogger doesn't have a phone number listed, I'd recommend dropping them a tweet asking if it's okay to get in touch by phone with them.

Busy people are better at time management

I remember reading an interesting concept in the book Predictably Irrational, which suggests that busier people tend to be better at responding to e-mails. The theory behind this is that busy people tend to be better at time management and actioning opportunities.

When contacting people for pre-publication reviews of Get Noticed I was shocked to see the first replies come in from CEOs of major corporations and various New York Times Best-Selling Authors.

Don't be afraid to contact the A-list bloggers just because they're 'out of reach', you'd be surprised at how accessible they are.

What I Learnt About Blogger Outreach From Writing Get Noticed

Be in the right place at the right time, all the time

One of my favourite chapters in Get Noticed is 'How to Be in the Right Place at the Right Time, All The Time'. Most of us assume that when we we're supposedly in the right place at the right time, it was a stroke of luck. There is in fact more science and probability at work than we might immediately recognise. Lets break it down:

You were prepared either subconsciously or consciously with specific and clear objectives about the type of person you wanted to meet.
You were both in the same place (either geographically, or virtually)
You were perceptive enough to make the connection with them.

The first step to being in the right place at the right time, is knowing exactly what that place is. Who are the people you are trying to meet and where do they spend their time? If the answer is tech bloggers, then analyse where tech bloggers spend their time and be there. Attend technology conferences and meet-ups, write for the blogs they read, spend time in the cities notorious for tech blogging.

Being in that place 'all the time' requires you to analyse how your time is spent and replacing the 'unsociable' hours with sociable hours. I met a lot of great people by being 'in the right place at the right time' whilst writing Get Noticed by writing the book in cafés and restaurants (a sociable venue) rather than in a home study or office (an unsociable venue).

Broadly speaking, there are three main categories for how we spend our time: at work, at home, at hobbies. Working out how you distribute your time in each category and finding ways to make each aspect more 'sociable' can increase your odds of meeting more of the people who will help you.

Understand and be sensitive to a blogger's accessibility

Just like celebrities, bloggers are both accessible and inaccessible in different places. Understand where it is that bloggers are most accessible and use that channel to cut through the competition and get their attention.

My experience has shown me that e-mail is relatively ineffective when contacting high-profile bloggers, when compared to Twitter and attending conferences, which are both channels where bloggers tend to be far more receptive.

Some bloggers will openly state on their blogs how they like to be contacted, some will consciously or subconsciously design their site in a way that pushes you towards their preferred channel of communication (i.e. if they have their Twitter link or phone number at the bottom of every post and only a fairly hidden link to their e-mail on one page, you're probably best contacting them via Twitter or telephone!)

Utilise your existing network

When you do things for altruistic reasons it makes you feel genuinely good about yourself, especially if you've helped out a friend. Utilising your existing network is a powerful way to reach bloggers if your current network is likely to know the sort of people you need to meet. Those of you who follow me on Twitter will know that I ask for a lot of virtual introductions to new people who are relevant to what I'm doing. This works amazingly well, as I always link to those who help me out as well as those who I virtually meet in the blog posts that I write.

If you need to meet sport bloggers, send a few e-mails to your friends or send out a tweet to see if anyone can help you out – don't feel like you're burdening your network, you're not, in fact you're helping them, too.

Be likeable, genuine, and understand a blogger's motivations

I receive a fair number of outreach e-mails to my personal website e-mail accounts, and the #1 reason why I don't reply to some of them is because they've forgotten to mention or outline what the benefit is to me.

Why should I waste half an hour helping someone I've never met increase their rankings and profile by blogging about them? There are plenty of reasons, such as: it gives me extra content, I could receive affiliate commissions, a free product to test, promotion from their company's social media accounts or an invite to an exclusive webinar, but they rarely mention my motivations.

Also, remember that only 7% of communication between humans is 'what you say', 93% of what you say is non-verbal communication, which means that if you're e-mailing someone, 93% of your communication is lost in translation as the recipient cannot see your body language, facial expression, and to some extent, tone.

This means that you need to make 'what you say' compensate for the lack of non-verbal communication by ensuring that your tone is likeable and that the core message to your e-mail is genuine and honest.

Effective Link Building Service

Monday, October 31, 2011

Funny Blog!

Funny Blog!

Related Posts:

Friday, October 28, 2011

Submitedge - Search Engine Optimization Blog

Submitedge - Search Engine Optimization Blog

SEOptimise

SEOptimise

Funny Blog!

Funny Blog!

Related Posts:

Thursday, October 27, 2011

Submitedge - Search Engine Optimization Blog

Submitedge - Search Engine Optimization Blog

Funny Blog!

Funny Blog!

Related Posts:

SEOptimise

SEOptimise

Wednesday, October 26, 2011

Submitedge - Search Engine Optimization Blog

Submitedge - Search Engine Optimization Blog

SEOptimise

SEOptimise

What I Learnt About Blogger Outreach From Marketing Get Noticed

What I Learnt About Blogger Outreach From Writing Get Noticed

Further Reading on Blogger Outreach

Followers

Blog Archive

About Me