SEO & Link Building Best Practices |  |
| Accelerate! Book Launches on Amazon, Thank You All Who Made it Happen! Posted: 01 Aug 2011 04:30 AM PDT
Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing, my step-by-step content marketing book is now available on Amazon.com. I have many people to thank for helping to make this book happen. The following business owners, entrepreneurs, fellow Internet marketers all contributed to the book.  Jay Baer, CEO of Convince & Convert and author of the Now Revolution, wrote a really awesome foreword, like super awesome. I highly recommend you read it and can download it free along with the introduction and first chapter! But of course the very best way to read it is in the book itself  In addition, some well known industry experts provided great insight in their area of expertise to kick off each chapter. Thanks to each of them!
“In web marketing, don’t go with your gut; go where the data leads you.”
“Alas, we must publish. We must tell stories. We must become interesting to our customers so that they find, share and trust us.” Lee Odden “To make sense of the billions of documents and media that can be found, search engines have diligently served as our guide to relevant content.”  Stoney G. deGeyter, Pole Position Marketing “Instead of offering a hammer when what’s needed is a paint brush, keyword research allows you to not only know how much paint but what color as well.”
“One of the biggest content development challenges for businesses of all sizes is, “What do we write about?”
“We want to be liked, appreciated, secure, attractive, comfortable, respected, happy, and healthy.”
“Instead of a “one and done” approach, think about how you can create smaller chunks of shareable content from that single content asset.”
“And there’s the rub: If you commit to content today, you commit to it as its context changes over time.”
“You also need to make sure your site is architected in a way that search engines can effectively crawl and index it, that you’re leveraging awareness efforts for greater visibility and links, and you’re using web analytics data to determine what’s working and where you should make adjustments.”
“You can have the best content in the world, but it’s only as good as how pervasive you can spread its visibility.”
“The content you steadily produce becomes a powerful fuel to help you grow a massive audience.”
“When you think about it, links have a pretty heavy job description.”
To celebrate the publishing of my first book, we’re giving away our five How-To Guides when you purchase the book on Amazon between August 1 and August 3. Check out the details here! Following the launch of the book on Amazon, the book will also be available on the Kindle and at the Vertical Measures bookstore as a PDF. Again, a big thanks to all the contributors above. And I hope all of you out there enjoy the book!
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Rand Fishkin, CEO and Co-founder, 
Joe Pulizzi, Content Marketing Evangelist, ContentMarketingInstitute.com, 
, CEO, 
Heather Lloyd-Martin, President and CEO, 
Jon Wuebben, CEO, 
Ann Handley, Chief Content Officer, MarketingProfs, Co-author of 
Margot Bloomstein, Brand and Content Strategy Consultant, 
Vanessa Fox, CEO, 
Jordan Kasteler, SVP of Content Development and Managing Partner, 
Michael A. Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, Despite the Odds and founder of 
Debra Mastaler, 
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