Submitedge - Search Engine Optimization Blog

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DIY Link Audit Posted: 26 Jun 2011 11:30 PM PDT Instead of focusing all of your energy on new inbound links, from time to time it is a good idea to divert some of that to evaluating the internal links you already have. Internal site link audits do not cost much money if any and can help boost your site by clearing out the useless and maximizing the existing. It will likely take some time to see results as you will find yourself at the mercy of other webmasters, but anything good comes at some kind of price. If you have built the bulk of your inbound links yourself, the process is fairly quick. Check the anchor text and surrounding content to make sure that the links are going to the content you want. That is simple enough, but when it comes to 100% natural inbound links, the process changes a little if you desire adjustments. Check the anchor text of your natural incoming links. Ask yourself if the anchor text being used is the most advantageous possibility for you. Usually, your company name will be used as anchor text, but rarely is that the best option. If you identify better anchor text for your link, send the webmaster a note requesting that they change the anchor text. Most of the time your request will be ignored, but there are some webmasters that will extend you this courtesy. Even a small improvement is improvement. Similarly, you will sometimes notice that with older inbound links they may be dead or going to a page which still exists but is not as relevant as content you have added since the link was created. Again, a request to a webmaster to make adjustments you send him cannot hurt. In the case of dead links, if you cannot get a webmaster to replace them then your best option is to place a 301 re-direct to try to regain a little value for the link. It isn't the best scenario but it is better than nothing, The odds are you may only get about 15% of the links you request a change for actually changed. Just because that is a low number hardly means it carries low value. Improving your existing inbound links is fairly quick, requires no money out of pocket if you go DIY and it makes your site better. It is win-win all around.

Google’s See Search Terms Tool Posted: 26 Jun 2011 08:13 PM PDT Google Adwords is boosting some fairly new features that some may have overlooked which make promoting websites and products easier than it has ever been. These new features are a mix of revamping the old to be more relevant and some that are genuinely new. The end result is you getting your ads on the screens of your target demographic a higher percentage of the time. Geo-targeting is possibly the most exciting of these new features. With Google Adwords geo-targeting, you make the call on what geographic region your ads appear. You can go broad and target a country or you can go micro and target specific towns or even a radius emanating from a specific epicenter of your choosing. The "See Search Terms Tool" is a new addition you can find in the keyword section of your account. What makes the tool exciting and potentially very lucrative is that it what people are searching for when they click on your ads. It can easily help filter out unwanted clicks, find negative keywords, and better understand the dynamics of your traffic. This is the one tool Google is pushing hard for Adwords account holders to use because it helps create more relevant searches which benefits everyone. The PC/Mobile feature makes Adwords mobile friendly. This feature allows you to specifically target Android, BlackBerry, iPhone and generally speaking all major mobile devices. If you want to start a campaign that delivers a specific set of ads to mobile device users only. The ads you can create through this are designed to be briefer than would be created for desktop users who theoretically have more time for longer query returns. The last big change is that Google Places content is now integrating with AdWords advertisements. This is designed give your AdWords account a facelift by providing extra information to web searchers about your business, site or even you personally if you choose to go that route. AdWords is a work on progress. As the market and technology change, Google has been working to keep AdWords evolving with those changes. If you really want to stay ahead of the competition and maximize your AdWords revenue stream, you need to take advantage of these new changes.

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