Free webcast tomorrow - Thursday, Dec. 10 - 1 PM EDT
**Taking over an existing PPC Account: Best Practices**
** **
** **
Speaker:
Josh Dreller, Fuor Digital
Search Engine Land contributor
If you work in PPC advertising, it's bound to happen eventually: you
take on an existing PPC campaign or account, either started by a
predecessor or by a previous agency.
You would think that taking over an existing paid search campaign
would be easier than starting from scratch but that isn't always the
case. You may inherit an account that is a complete mess, has a record
of low quality scores that may take time to overcome, or has been
mismanaged so poorly that the historical data is absolutely worthless.
As well, you may be deceived by the creative and keyword directions
and end up repeating the same mistakes as your predecessors.
In this webcast, PPC expert Josh Dreller will share his experience,
and shed light on how to make the transition as smooth as possible,
and what to look for in the process.
Some of the topics that will be covered in this webcast include:
- How to quickly determine how bad (or good) the status of the
account
- Should you try to revive this account or start fresh
- Some deep dive analysis points that can be invaluable for the
future of the account
- Best practices for what to keep and what to toss
Josh Dreller is the Vice President of Media Technology for Fuor
Digital, an agency concentrated in the research, planning, buying and
stewardship of digital media marketing campaigns. He is a regular
contributor to the Search Engine Land column, "In the Trenches."
<http://w.on24.com/r.htm?e=180369&s=1&k=7B0504A91C2DB3FB2153B3D644815BF3&partnerref=1209email>
Sponsored by Marin Software
This webcast is sponsored by Marin Software. Founded in April 2006
by experienced search marketers and software experts, Marin Software
provides a browser-based, enterprise-class paid search management
application for advertisers and agencies. Marin Search Marketer®
addresses the workflow, analysis, and optimization needs of
advertisers and agencies, saving time and improving financial
performance for large-scale SEM campaigns. Marin is designed for those
who are spending at least $100,000 monthly on paid search. Marin's
over 130 customers collectively manage in excess of $500 million of
annual search spend via Marin's application. Customers include
University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty
<font size="-1">
Upcoming Search Marketing Expo events you won't want to miss:<ul><li><a
href="http://searchmarketingexpo.com/west/?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BWest%2B2010">SMX
West - Santa Clara, CA</a> - March 2-4, 2010</li><li><a
href="http://searchmarketingexpo.com/advanced/?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BAdvanced%2B2010">SMX
Advanced - Seattle, WA</a> - June 8-9, 2010</li><li><a
href="http://searchmarketingexpo.com/munich?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BMunich%2B2010">SMX
Munich</a> - March 23-25, 2010</li><li><a
href="http://www.searchmarketingexpo.com.au/?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BSydney%2B2010">SMX
Sydney</a> - April 22-23, 2010</li></ul>Attend a <a
href="http://searchmarketingnow.com/?utm_source=newsletter&utm_medium=email&utm_content=textlink&utm_campaign=SMN%2Bgeneral">Search
Marketing Now</a> Webcast - it's free! Upcoming webcasts:<ul><li><a
href="http://searchmarketingnow.com/webcasts/wc091208">Turning Clients Into
PPC Champions: How to Make PPC Meaningful to "the Other Guys"</a> -
December 8, 2009</li><li><a
href="http://searchmarketingnow.com/webcasts/wc091210">Taking over an
existing PPC Account: Best Practices</a> - December 10,
2009</li></ul>Interested in advertising or sponsoring Search Marketing Expo
or Search Marketing Now webcasts? <a
href="http://thirddoormedia.com/contact/sales.shtml?utm_source=searchcap&utm_medium=email&utm_content=textlink&utm_campaign=General%2BSales">Contact
us</a>.
<div><a href="http://www.superbhosting.net/"><img
src="http://www.searchmarketingnow.com/_images/superb.gif"
border="0"></a></div>
You are receiving this email because you subscribed to a Search Engine
Land, Search Marketing Now or Search Marketing Expo newsletter. To update
your subscriptions or unsubscribe, use your newsletter preferences page at
http://third.thirddoormedia.com/lists/?p=preferences&id=2&uid=f9779113b77d03598707df46ae032f9b.
Or send your written request to: 279 Newtown Tpke., Redding, CT
06896</font>
--
Powered by PHPlist, www.phplist.com --
0 comments:
Post a Comment