SMN Webcast - Maximizing Conversions: The Power of Call Tracking & Analytics - Oct. 22

<http://searchmarketingnow.com/webcasts/wc091022?utm_source=Oct9&utm_medium=Email&utm_campaign=SMNLists>

Thursday, October 22 - 1 PM EDT

**Maximizing Conversion:

The Power of Call Tracking & Analytics**

Speakers:

Neal Polachek, CEO, The Kelsey Group

Leigh McMillan, SVP and GM Marchex Voicestar

Call analytics is one of the most underutilized tools that can
actually help provide a far better return on your marketing
investment, especially for local and service-based businesses. The
success rate of telephone business outpaces all other interactions,
and by so much that businesses might be missing a valuable opportunity
by not capitalizing on its potential.

In this webcast, we'll look at the power of call-tracking, -- the
ability to measure and track inbound calls coming from both online and
offline marketing campaigns. Whether it starts with a direct mail
postcard or email, print ad or a targeted keyword in your PPC
advertising campaign, call tracking gives clear measurability to the
often difficult to measure call focused advertising.

Neal Polachek, CEO of The Kelsey Group, will give an introduction to
call tracking -- how it works, what you need to know in order to
successfully set up a campaign, and what are best practices for call
tracking among today's marketers.

Leigh McMillan, SVP and GM of Marchex Voicestar will follow with some
real-life case studies of marketers who have successfully implemented
call tracking to boost their overall sales and marketing ROI.

You'll learn:

* How call tracking works

* How to set up a call tracking campaign

* Latest trends in online-offline tracking

* Best practices from real case studies

Find out how to successfully integrate call tracking into your
business to get most from your advertising as well as advertisers
spend.

<http://searchmarketingnow.com/webcasts/wc091022?utm_source=Oct9&utm_medium=Email&utm_campaign=SMNLists>

Sponsored by Marchex Voicestar

This webcast is sposnored by Marchex Voicestar. Marchex
Voicestar's call tracking technology enables publishers,
advertisers, and agencies to cost-effectively measure inbound phone
calls generated from online, search, mobile, direct mail, and other
forms of direct-response marketing. For more information, visit
www.marchex.com

<http://www.tmpdm.com>

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