&partnerref=email1026>
**Wednesday! Oct. 28 - 1 PM EDT**
**Managing Search Marketing Success: What Your CMO Should Know**
Speakers:
Sramana Mitra, Forbes.com; Richard Zwicky, Enquisite
For many organizations, search marketing has arrived in the executive
suite: Chief Marketing Officers understand that it delivers results,
Chief Financial Officers see that it requires dedicated resources. And
everyone's watching the bottom line.
This webcast looks at what CMOs need to know in order to truly
understand the value they are getting from their search marketing
investments, and how to create a set of metrics that will demonstrate
this value.
Sramana Mitra is an author, consultant and columnist with Forbes.com.
Richard Zwicky is the CEO of Enquisite.
Register Now!
<http://w.on24.com/r.htm?e=166849&s=1&k=D5C2D84C89922C01A8F0793F68814ABC&partnerref=email1026>
<http://w.on24.com/r.htm?e=166661&s=1&k=10936C3AE395B9398C99A1FCFAB703BB&partnerref=email1026>
**Tuesday, November 3 - 1 PM EDT**
**Ask iProspect: Strategies & Tactics from the Experts**
Speakers:
Bill Muller, CMO, iProspect
Thad Ward, Client Services Director, iProspect
Andrew Wheeler, Managing Director, iProspect Chicago
Heather Pidgeon, Client Service Director, iProspect
In this webcast, we will give the audience a chance to ask the
experts about paid search advertising.
Senior management from iProspect, the Original Search Engine
Marketing Firm, will open the floor to questions from attendees on
what it takes to compete with the biggest and the best when it comes
to paid search.
The entire webcast will be devoted to answering questions that
registrants submit in advance, and that are submitted live throughout
the event. Topics will focus on large, complex PPC campaigns, and will
range from simple to complex issues facing marketers working in paid
search, such as:
• Best Practices for Targeting Keywords, Writing Ads, and Creating
Landing Pages
• Integrating Paid Search with SEO and Online Display Advertising
• Integrating Paid Search with Your Offline Marketing Channels
• Learnings to be Gained from Paid Search Analytics
This webcast is sponsored by iProspect, the Original Search Engine
Marketing Firm. Since 1996 the company has helped many of the
world's most successful brands maximize their online marketing ROI
through natural search engine optimization, pay per click advertising
management, paid inclusion management, shopping feed management,
search leveraged public relations, online display advertising, and
other related services. By dramatically increasing business results
for clients, iProspect helps to create search marketing heroes every
day. For more information, visit www.iprospect.com.
Register Now!
<http://w.on24.com/r.htm?e=166661&s=1&k=10936C3AE395B9398C99A1FCFAB703BB&partnerref=email1026>
<font size="-1">
Upcoming Search Marketing Expo events you won't want to miss:<ul><li><a
href="http://searchmarketingexpo.com/west/?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BWest%2B2010">SMX
West - Santa Clara, CA</a> - March 2-4, 2010</li><li><a
href="http://searchmarketingexpo.com/advanced/?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BAdvanced%2B2010">SMX
Advanced - Seattle, WA</a> - June 8-9, 2010</li><li><a
href="http://searchmarketingexpo.com/munich?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BMunich%2B2010">SMX
Munich</a> - March 23-25, 2010</li><li><a
href="http://www.searchmarketingexpo.com.au/?utm_source=newsletter&utm_medium=text&utm_content=footertext&utm_campaign=SMX%2BSydney%2B2010">SMX
Sydney</a> - April 22-23, 2010</li></ul>Attend a <a
href="http://searchmarketingnow.com/?utm_source=newsletter&utm_medium=email&utm_content=textlink&utm_campaign=SMN%2Bgeneral">Search
Marketing Now</a> Webcast - it's free! Upcoming webcasts:<ul><li><a
href="http://searchmarketingnow.com/webcasts/wc091028">Managing Search
Marketing Success at the C-level: What Your CMO Should Know</a> - October
28, 2009</li><li><a
href="http://searchmarketingnow.com/webcasts/wc091103">Ask iProspect: PPC
Strategy & Tactics from the Experts</a> - November 3, 2009</li><li><a
href="http://searchmarketingnow.com/webcasts/wc091112">PPC Advertising &
Geo-Targeting</a> - November 12, 2009</li></ul>Interested in advertising or
sponsoring Search Marketing Expo or Search Marketing Now webcasts? <a
href="http://thirddoormedia.com/contact/sales.shtml?utm_source=searchcap&utm_medium=email&utm_content=textlink&utm_campaign=General%2BSales">Contact
us</a>.
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src="http://www.searchmarketingnow.com/_images/superb.gif"
border="0"></a></div>
You are receiving this email because you subscribed to a Search Engine
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your subscriptions or unsubscribe, use your newsletter preferences page at
http://third.thirddoormedia.com/lists/?p=preferences&id=2&uid=f9779113b77d03598707df46ae032f9b.
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